Google launches new search ad formats
November 26, 2009 | Internet Marketing
To provide a better search ads experience, Google has been developing and testing a variety of new ad formats. The new ads include AdWords video ad, AdWords Sitelinks, local AdWords, product AdWords, comparison ads and more.
“Text is often useful, but sometimes videos and pictures are a more effective way to receive information. For example, if you want to learn a magic trick, a video showing you how to perform the trick is likely the best result. So over the past few years, we’ve blended videos, images, maps and more into the search results on Google.com.”, Google writes.
“While we experiment with new formats, we’ll remain loyal to our core principle: that getting the right ad to the right person at the right time matters. As we continue to think up innovative ways to give you the information you want, you’re likely to see even more ad formats until we pinpoint the most useful, relevant and engaging ones. We’ll keep trying new things until we discover the “perfect” ads that improve your overall search experience.”
Get the full story at the Official Google Blog
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