October 12, 2010

Google’s take on mobile travel search


According to Google, it is a matter of when, not if, mobile devices will overtake the desktop as the web access point of choice for users. Therefore, the trend that will have the greatest impact on the travel business is the astronomical rise in the use of smart phones.

The combination of sophisticated mobile devices coupled with location based applications, the possibility of offline navigation with no roaming fees, augmented reality and more of such developments mean the world of travel planning and buying continues to evolve.

Even as it seems there is plenty to do considering the latest technology and gadgets-related developments, it is also emphasised that gadgets or distribution technology do not make that much difference in terms of total travel spend worldwide.

However, a business