Hilton extends rate guarantee to agents
March 11, 2004 |
Previously only available to consumers, Hilton Hotels enhanced its "Our Best Rates. Guaranteed" program to include travel agents.
Hilton Hotels enhanced its “Our Best Rates. Guaranteed” program to include travel agents. Previously, Hilton guaranteed consumers the lowest room rates when booked directly with any of the Hilton Family of Hotels.
Now Hilton guarantees that starting Feb. 17 a customer with a confirmed reservation made by a travel agent for any Hilton hotel will not find a lower, unrestricted rate for the room through any other third party source.
If they do, the chain will match the lower rate and the consumer will be eligible to receive a $50 American Express gift certificate.
Hilton’s initiative follows a similar one by Marriott that took effect January.
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