Hitwise figures show impact of economic downturn
October 29, 2008 |
Budget brands and cruises are thriving online in the economic downturn, according to the latest figures from Hitwise. Each of the top three budget travel websites in the UK - EasyJet, Ryanair and Travelodge - has experienced at least a 20% increase in UK internet traffic over the last 12 months.
UK internet traffic to travel websites overall fell by 4.6% between September 2007 and September 2008, but hits to budget travel brands increased by 5.3%.
The top 10 budget travel companies in the UK accounted for 7.1% of traffic to travel websites in September 2008, up from 6.4% the previous year.
EasyJet had the most popular budget travel website in the UK during September, accounting for 1.7% of UK internet visits to travel websites.
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