Holiday online travel spending up significantly
January 06, 2004 |
Online travel was a particularly shining segment this holiday shopping season, with sales growing 35 percent over 2002, according to new figures by comScore.
Holiday shoppers took to the Web in droves to purchase gifts in 2003, spending significantly more online than they did in 2002, according to preliminary figures that market researcher and consultancy comScore Networks released Monday.
Holiday online retail spending, excluding travel and auctions, reached $12.5 billion in 2003, up 29.5 percent over 2002, according to comScore, which defines the holiday shopping season as the period between Nov. 1 and Dec. 31. ComScore had expected an increase in holiday online retail spending of between 25 percent and 30 percent.
For the full 2003 year, online retail spending, excluding travel and auctions, grew 22 percent over 2002 to $52 billion. Including travel, the total was $93 billion, up 27 percent over 2002.
Online travel was a particularly shining segment, with sales growing 35 percent over 2002, according to comScore.
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