Homepage usability deconstructed
May 28, 2003 |
Most of the time, we’re preoccupied with making our sites work, adding "cool" features and content has left us forgetting the most important part of the web: the users.
Your home page is your company’s electronic face to the world. It’s important to make a good first impression. Most of the time, we’re preoccupied with making our sites work, adding “cool” features, and assembling mounds of content has left us forgetting the most important part of the web: the users.
Since we can’t all be web usability experts, we turn to author Marie Tahir for advice. Tahir recently co-wrote a book with usability guru Jacob Neilson called “Homepage Usability: 50 Websites Deconstructed�, where she painstakingly picks apart popular home pages in an uncompromising autopsy of usability.
Tahir has culled tons of usability tips from years of research as Director of Strategy at the Nielsen Norman Group. Marie also worked at Lotus, where she pioneered field research and user profiling methodology and was responsible for the usability of the SmartSuite product line. She is now Director of User Experience at Intuit.
Related link: WebTalkGuys
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