‘Hotel Best rate’ is often not
May 06, 2004 |
These days, nearly every major travel website has some sort of "best-rate guarantee" for hotels booked on their sites, but they are not a panacea for consumers.
These days, nearly every major travel website has some sort of “best-rate guarantee” for hotels booked on their sites, but they are not a panacea for consumers.
Some sites restrict competing rates to those available only online — meaning you can’t claim a refund if you call the hotel directly for a better rate — and may exclude rates from “opaque” sites such as Hotwire and Priceline. Most sites offer, at the very least, to compensate you for the difference.
To try to drive online consumers to their sites, hotel chains have jumped on the best-rate guarantee bandwagon.
“What suppliers are trying to do is encourage their brand-loyal customers onto the supplier sites,” said Josh Feuerstein, vice president of hotels for Travelocity. “That is their lowest cost of distribution because there is no third party involved.”
Get the full story at Los Angeles Times
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