Hotel gift shops go glam

July 23, 2010 |

Boutique and high-end hotels such as the W, Ace, the Standard, the Mondrian and the Beverly Hills Hotel are collaborating with designers and bringing exclusive fashion items into the mix.

The days when taking home a souvenir from your favorite hotel meant a bad logo T-shirt or golf visor are long gone.

How about a Rebecca Minkoff bag? The W Hotel's stores have one in an exclusive shade of turquoise. A pair of Band of Outsiders pajamas? They were made specially for the Ace Hotel in New York. A pink Stephen Jones trilby hat? You have to hit the gift shop at the Beverly Hills Hotel to buy one. Luxury hotel chains are upping the ante on their retail offerings by bringing in exclusive items and, in some cases, designing their own. In an era of global sameness, they have opted to offer unique, localized experiences.

Get the full story at the Los Angeles Times

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