Hotel internet marketing experts share best practices
January 29, 2009 |
Hotelemarketer Jitendra Jain set out to seek the knowledge, thoughts and advice of prominent industry leaders and bloggers, on what they saw as important developments and tips in the field of online hospitality marketing this year.
Common themes from the interviews that seem to emerge include:
- It?s time to get back to basics and cover these well
- There will be an increasing reliance on online technology in the year ahead
- We?ll have to work together, both offline and online, for the best results
- Utilization of mobile and on-the-go marketing will increase moving forward
- There will be a renewed focus on internationalization and destination marketing
- ROI measurement and analytics will become keystones to online success
- A better understanding of our customer needs, niches and experiences will be required
- There will be an increasing use of rich media and online PR in hospitality
- The Hospitality industry will start experimenting with social media in earnest
- Creativity and common sense will reign supreme (or so it ought to!)
Get the full story at HospitaltyNet
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