Hotel reservations keep OTAs alive, for now
July 21, 2009 |
Expedia, Travelocity, Priceline and Orbitz rely heavily on the hotel industry for the bulk of their revenues. In fact, according to this article, the hospitality industry contributes to more than 60% of OTAs commissions/booking fees.
By Max Starkov
Online Travel Agencies (OTAs) have traditionally charged airline ticket booking fees ($5-$7 per ticket). Recently the top 3 U.S. OTAs (Expedia-43% market share, Orbitz-26%, Travelocity-22%) followed Priceline
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