Hotel website usability pitfalls drive down bookings
May 12, 2009 |
A new report by iPerception finds that visitors have real trouble completing basic tasks at hospitality sites. Most noticeably, 1 of every 2 visitors who came to a site to make a reservation reported being unable to do so.
iPerceptions Inc., a provider of web-focused Voice of Customer analytics, today released its new Hospitality Industry Report Q1 2009. The report, which analyzes user-generated feedback from more than 137,000 visitors to more than 100 hospitality sites from January through March 2009, is the first in a series of quarterly reports from iPerceptions that deliver new insight into the people who are coming to hospitality websites, why they are there, what they intend to accomplish, and how well they are able to complete their objectives. The quarterly reports also provide site operators with the first-ever industry benchmark of site satisfaction and task completion through the Hospitality iPerceptions Satisfaction Index (iPSI).
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