Hotels face tough negotiations on corporate rates

July 17, 2008 | Hospitality Industry

The U.S. hotel industry, already suffering through a dismal U.S. economy, an airline crisis and record fuel prices, now faces tough negotiations over a major source of its income -- corporate room rates.

Corporate contracts account for almost 35 percent of the U.S. hotel sector’s revenue, according to lodging industry veteran Bjorn Hanson of New York University.

And when annual negotiations over 2009 rates start in September, corporate customers will likely hold a stronger bargaining position for the first time in years as softer demand puts hotels in a more defensive position.

“The balance of power will have done one of the quickest shifts it has done from the sell side to the buy side—it will be the lowest rate of rate increases in about four or five years,” said Hanson.

Get the full story at Reuters

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