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Hotwire debunks 4-star hotel price myth

August 19, 2008 | Online Travel

According to a recent Harris Interactive survey commissioned by Hotwire, 72 percent of U.S. adults believe that a stay at a 4-star hotel in a major U.S. city costs $150 or more a night.

Hotwire announced today that 72 percent of U.S. adults believe that a stay at a 4-star hotel in a major U.S. city costs $150 or more a night, according to a recent Harris Interactive survey commissioned by Hotwire. Yet the low prices on 4-star hotels on Hotwire debunk that school of thought entirely, with rooms often under $99 per night.

“Our data shows most consumers don’t think it is possible to pay less than $150 a night for a 4-star hotel. This might be an accurate price for consumers purchasing through other travel sites, but by booking 4-star hotel rooms on Hotwire, you can actually save yourself a tidy sum of money. Hotwire has 4-star hotel rooms in major cities, often times, for under $99 a night,” said Clem Bason, vice president of merchandising and travel expert at Hotwire.com(R). “Hotwire makes it possible to travel during this economic slump.”

On any given night, about three out of ten hotel rooms go unsold. Hotwire has special relationships with major hotel suppliers to help them fill these hotel rooms that would otherwise go unsold. This results in deeply discounted room rates consumers won’t see on other travel sites. Hotwire offers rooms in destinations all across the United States, Europe, Mexico and the Caribbean.

Below are some examples of 4-star hotel deals in major cities recently found on Hotwire:

- $75 - Chicago, IL
- $89 - Orlando, FL
- $94 - Washington, DC
- $99 - Toronto, ON *4.5-star hotel
- $56 - Las Vegas, NV
- $122 - Boston, MA *4.5-star hotel
- $69 - New Orleans, LA
- $95 - Los Angeles, CA

“Now is the chance to really take advantage of low hotel prices on 4-star hotels and take that getaway you’ve been meaning to go on,” said Bason.

Methodology

This survey was conducted online within the United States by Harris Interactive via its QuickQuery(SM) online omnibus service on behalf of Hotwire between June 10-12, 2008 among 2,019 U.S. adults aged 18 years and older. No estimates of theoretical sampling error can be calculated; a full methodology is available.

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