HOTELMARKETING.COM

How can independent properties achieve e-commerce success?

June 09, 2010 |

More and more independent properties are looking into adopting the best technologies in the market to improve their e-commerce. Here are 4 tips to keep in mind when planning your e-commerce strategy.

By Pedro Colaco, Pesident and CEO, GuestCentric

More and more independent properties are looking into adopting the best technologies in the market to improve their e-commerce. Here are 4 tips to keep in mind when planning your e-Commerce strategy.

Strong presence
The most important aspect of e-commerce has to do with the way you present your business and sell your service. It is not only about the looks but also about the navigation, how the information is presented, trust mechanisms, simplicity in the transactions and confidence that your website transmits to the visitor. You need to use your website as your best sales representative and for that you need to provide it with the proper tools to stimulate visitors to book and stay on the website.

Offer diversification
Knowing what your customers want is very important but it is even more important to be able to provide it to them. Your website should not only offer the best available rate but also it should offer a range of different experiences where the visitor can choose from. That way they are going to be able to book a room based on their needs and not necessarily because is the cheapest offer. This will certainly increase your revenue and make customers happier with their choices.

Good visibility
It is also very important for a business to successfully drive traffic to their website. I like to say:

Visit our sponsors: