September 18, 2009

How Guide Michelin embraces social media

Michelin is rigorously tight-lipped about the information in its guides until they arrive in stores, and requires similar discretion from its reviewers, who are anonymous. But in this Facebook era, when privacy and anonymity seem like vestiges of a bygone time, Michelin is making itself a bit more accessible.

As Guide Michelin prepares for the New York guide