How often should you e-mail people?
June 16, 2003 |
How to find that delicate balance? You could be leaving money on the table by doing too few or losing valuable e-mail addresses by doing too many.
I was looking at the results of a number of permission e-mail campaigns the other day and something jumped out at me. In our mailing program targeting consumers who specifically requested to receive product or service information, we’ve determined the optimal number of times to e-mail someone is six.
I know six sounds like a lot, and you’re probably asking yourself, “How did they arrive at that number?” As with everything else we do, we conducted extensive testing. And now I’ll share this relevant information with you.
In surveys of e-mail customers in our database, we uncovered many reasons why consumers may not respond to the first e-mail they receive.
Get the full story at ClickZ
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