How online maps will change advertising
February 09, 2010 |
We've seen some early mashups of web applications that allow developers to overlay cool and useful information on top of Google and Bing maps. But those early applications are going to be overcome quickly by newer, more powerful applications that will be incredibly useful for marketing businesses.
One cool innovation Google has put into Google Maps is the ability to have user-uploaded photos show up in linked geographic locations. This means that when users upload photos in Picasa and map their locations in the real world, a huge number of real-world photos can become available for given locations.
Bing has done some other interesting things with map overlays -- which are especially enhanced due to the 3-D nature of the mapping environment -- in which you can see Twitter tweets laid right into the spot where the "tweeters" were standing when they posted.
Get the full story at iMedia Connection
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