How people share online video
May 28, 2009 |
One-half of all respondents shared videos via e-mail to friends and family. Twenty-three percent sent video out to friends on social networks, 21% by instant messenger and 14% to their friends on video-sharing sites such as YouTube and Hulu., according to new research.
The most widely used platform for discovering and viewing video online was YouTube, followed by e-mail, music sites, Yahoo! and news sites. Sharing appears to happen mainly among close friends, as 72% of video-sharers sent to just one, two or three people.
The age of online video viewers trends younger: 82% of teens (16-to-17-year-olds) and young adults (18 to 24) streamed video, compared with 73% of Generation X (25 to 34) and 65% of older boomers (55 to 64) who said they watched.
Online video-sharing was less common, with only 46% of users participating. While teen, young adult and Gen X sharing percentages hovered around 50%, the older the Internet users, the less likely they were to send videos.
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