How Priceline gets vertical search
March 18, 2008 | Internet Marketing
While many CMOs are only starting to ask their VP or director of marketing how search works, Priceline has already started testing Google audio ads and Google TV ads. The early results? All good.
Priceline CMO Brett Kellner joined SearchEngineWatch last week at Google’s New York headquarters to chat about travel trends in vertical search, the robust health of paid search (PPC) campaigns, and integrating online and offline advertising campaigns.
Brett, who leads one of the world’s most successful online pureplays, “got search” years ago. His leadership in vertical search is one of the reasons why so many of his peers have started to see the value of search-driven branding and direct marketing campaigns.
Get the full story at SearchEngineWatch
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