How small sites can get noticed
May 04, 2003 |
How can small sites build a reputation, drive traffic and foster brand loyalty? If a company is resourceful, several tactics can lead to e-commerce success.
So, you have a product or two. You want to expand your reach. The global Internet sits at your fingertips. If you build it, will they come? Not necessarily. That is the big lesson of the bubble years—and a quandary for small e-commerce companies at a time when venture capitalists are not feeling adventurous.
How can small sites build a reputation, drive traffic and foster brand loyalty? This is not an easy task in tight economic times, but if a company is resourceful, several tactics can lead to e-commerce success.
Get the full story at E-Commerce Times
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