How to get your web analytics implementation right
January 13, 2010 |
Analytics is the corner stone of online optimisation, right? So why is that so many retailers I
On the surface it would seem that indifference rules the roost and analytics is just another tick box on the requirements list.
However, on closer inspection, the criticism of apathy can often be harsh. More often than not, data obscurity lies in a lack of education amongst stakeholders uncertain as to what analytics really means and what it should do for them.
In my humble opinion (though I do love to voice it) the responsibility for getting the analytics implementation right lies with the person who runs business intelligence in-house and the agency selling the service.
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