HOTELMARKETING.COM

How to leverage social media as a hotel

May 28, 2010 | Hospitality Industry

There are many ways that a hotel or hospitality-related business or service provider can leverage social media to further their business objectives. Here are some proven of ways to do so.

Research shows that there is a growing proclivity among web users to tune out “corporate speak” that has come to define the landscape of business websites. More than likely, your message is being diluted by the tidal wave of meaningless blather and vapid website copy on competing hotel sites. However these “controlled” messages are now being replaced by what customers say on third party travel and hotel sites like Expedia and Trip Advisor. Therefore past visitors to your hotel are now influencing the decision making process of your future guests.

With the advent of social media, the need to differentiate yourself has never been greater, and the way in which you adapt to this new climate will have a profound impact on your bottom line. Therefore it’s a good time to shift focus and increase participation in social media related initiatives.

There are many ways that a hotel or hospitality-related business or service provider can leverage social media to further their business objectives. The following article features some of the best ways to do so.

Get the full story at Wallop

Visit our sponsors: