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How to optimize your site for Google in 2010

March 26, 2010 |

While many marketers depend heavily on paid listings, they ignore organic SEO at their peril. Four areas you can work on to improve your organic rankings in Google are: site speed, real-time content, video content, and link bait.

Historically, Google users have indicated they prefer organic listings over paid listings at the rate of 70 percent to 30 percent. Regardless of user preference, recent research by Google and Enquiro reveals that purchase intent increases with a presence in both top organic and top sponsored listings, even for branded queries.

To be competitive in 2010, marketers need both organic and paid links in the SERPs. Your most important organic presence is in Google, since it owns 76 percent of the U.S. search market.

Google has been testing its new Caffeine algorithm since last fall. It's been rumored for months that Caffeine will be launched any day, but Search Engine Land reported recently that Google Caffeine is months away. We know from reports of user testing that Caffeine will focus on the following areas: higher keyword density, faster site speed, fresher results, real-time search content, social media link bait, video listings, and keywords in the domain name. So, why wait? You can start optimizing for Google today. Below are four areas you can work on for more visibility in Google.

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