How to ruin a multichannel campaign
April 11, 2003 |
Follow along as we go through the steps making a well-intentioned multichannel marketing campaign fail. Heed these simple rules, and your campaign will infuriate your customers.
Sony just came out with a new camera. It mailed a flyer about the camera, promoting a free accessory (a “hood” for the screen) if you buy the camera now. The mailer’s call to action is to go to a Web site.
Follow along as we go through the steps making a well-intentioned multichannel marketing campaign fail. Heed these simple rules, and you, too, can waste thousands of dollars and ensure your campaign infuriates and confounds your customers.
Get the full story at eCRM Guide
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