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North America will be the world's largest market for digital travel sales this year. But in 2017, eMarketer expects Asia-Pacific will claim this title, one year earlier than previously estimated. Faster expansion of digital travel commerce in China will primarily drive this gain.
eMarketer estimates worldwide digital travel sales—which include leisure and unmanaged business travel sales booked via any device—will rise 13.8% in 2016 to nearly $565 billion. Double-digit growth in emerging markets, particularly those in Asia-Pacific and Latin America, will help fuel gains throughout the forecast period, as explored in a new eMarketer report, “ Worldwide Digital Travel Sales: The Complete eMarketer Forecast for 2016.”
Stronger-than-expected sales gains in Asia-Pacific have also led eMarketer to raise its growth estimates for worldwide digital travel sales for each year of the forecast period.
Furthermore, low oil prices, which are helping to keep fuel costs down, have allowed airlines to pass along savings to consumers in the form of cheaper airfares. This has resulted in increased demand for travel globally and, consequently, a boost in airline profitability.
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