HOTELMARKETING.COM

Hyatt joins Rewards Network

October 27, 2004 |

Hyatt Hotels and Resorts has joined the growing roster of more than 11,000 hotels in the Rewards Network Hotels program.

Hyatt Hotels and Resorts has joined the growing roster of more than 11,000 hotels in the Rewards Network Hotels program. Travelers are savvier than ever before when it comes to finding the most attractive combination of room rate and rewards. At the same time, hotels want to remain profitable and develop loyal guests, so both are turning to rewards programs that offer Cashback Rewards or airline miles to meet these goals.

Rewards Network Inc. (AMEX:IRN) , one of the nation’s leading providers of loyalty and rewards programs, offers one of the most extensive hotel rewards programs in the industry. With the addition of the prestigious Hyatt family of hotels, members now have an additional choice of 106 U.S. destinations. By booking hotel reservations online at rewardsnetwork.com or calling the Rewards Network toll-free hotel reservations number, Rewards Network members can book a room and earn Cashback Rewards or up to 7 airline miles for every dollar spent on the room rate.

Members of participating airline hotel programs can earn up to 7 miles per dollar, which is in addition to any mileage earned directly through Hyatt Hotels and Resorts.

“The Hyatt brand is one of the most respected names in hospitality,” said George S. Wiedemann, president and CEO of Rewards Network Inc. “We look forward to the mutual benefits of offering Hyatt Hotels and Resorts the power of our rewards program and providing our members with the flexibility inherent in bookings that do not require pre-payment at the time of booking. This is simply the richest rewards program—there is no other program of its kind.”

“Hyatt partnered with Rewards Network because the program was very easy to implement and we are able to retain control of brand, inventory and pricing,” said Joan Lowell, Vice President - Electronic Distribution, Hyatt. “This partnership is valuable since we now can offer members of Rewards Network’s programs the most competitive rates and up to the minute room availability when they stay at Hyatt locations.”

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