iPhone marketing opps your brand is missing
August 27, 2008 | Online Travel
With the introduction of the new version of the iPhone, Apple has demonstrated the combination of a few critical components that should make every smart digital marketer sit up in their chair and start brainstorming on how their brand can get a share of voice with this prime audience.
First, the progression of widgets from the desktop computer to the iPhone clearly demonstrates how you transition an audience from free content to almost $500 million per year with small bits of utility unified across screens, regardless of where they are. Yes, it is the monetization of widgets, in plain sight.
Second, and most importantly, these small interactions spread across multiple devices are the future of your brand. As of right now, and certainly as more carriers adopt similar mobile platforms, the way to drive awareness and action will not be through a funnel.
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