Is blogging the correct channel for marketing a hotel?
April 03, 2008 | Internet Marketing
What is a tourism marketer to do in a space where the brand message is not always welcome? Should marketers join the conversation, listen and react - or better yet start a Blog themselves? Enter the discussion between A Couple Of Chicks (yes, it's their company name) and Marriott.
While Mr. Marriott entered the Blogosphere in January of 2007 with much fanfare from the media, and also quite a stir from within the Blogging community, the experts at Canadian online marketing firm A Couple of Chicks don’t necessarily refer to Mr. Marriott’s Blog as a good example of a successful blog.
Scott Allison, Regional Vice President of Sales and Marketing for Marriott Canada, puts that thought in perspective as he shares some insights on Marriott’s blogging strategy.
Get the full story at Hospitality.Net
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