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Is buying Facebook fans ethical?

January 27, 2012 | Online Marketing

Since businesses discovered the revenue potential of fans and followers, they have been clamouring to acquire them. But what gives greater value? Those you acquire through good social media strategy and engaging content, or those you buy.

Another fan buying enterprise, Bird Bird Fans, has recently launched its service of buying high volumes of fans to boost the Facebook pages of small and medium sized businesses (SMBs) new to the market.

According to Mark Macias, Founder & Managing Partner of 3M Media Group, the company behind Big Bird Fans, multinationals spend "$100k a month on social media fan acquisition." He claims Big Bird Fans will bring this technology and acquisition techniques only used by large brands to SMBs.

Macias believes some people just want fans from anywhere and organic fans have too high a cost. For him, targeting is something that large companies are looking to do, not SMBs. "Most companies starting out don't need a customised approach. It's more about the image. Sheer numbers count first."

"We're in the beginning stages of power marketing with Facebook," Macias continues. "Until someone figures it out, and I hope it takes them a decade, [Big Bird Fans] will help separate my PR firm from any other PR firm."

Get the full story at Econsultancy

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