Is your consumer using social media?
May 07, 2008 | Internet Marketing
Where should a marketer spend on social media to reach its consumers -- and how does a marketer know if its consumers use social media? Here are nine profiles of who your targets are and where they might be online.
While marketers may not be spending huge marketing dollars on social media yet, they know they should be using it to reach consumers. Coremetrics’ “Face of the New Marketer” study found that 78% of marketers see social media as a way to gain a competitive edge, but fewer than 8% have budgets devoted to it.
However, that may be changing. Some 88% of marketers who use social media plan to spend more on it this year, and 31% of those said they will spend “significantly more,” according to Prospero Technologies research.
The question is: Where should a marketer spend to reach its consumers - and how does a marketer know if its consumers use social media?
Get the full story at AdvertisingAge
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