Is your organization culturally ready to implement social media?
January 06, 2010 | Internet Marketing
Are you considering whether your company should use social media to connect not only with your customers, but also with your employees, partners, and suppliers? Before you decide to encourage your key executives to blog consider the following two scenarios.
Social media has great power to democratize information, enable direct access to anyone in the company, and to provide real-time, meaningful feedback on products and services. Are those the kind of features that would increase your speed-to-market, improve innovation, and engage your employees? Or do you worry more about the threat to management structure, security of information, and hierarchical protocol?
What if you’ve taken a culture check-up, and your organization is not yet ready to be open and transparent to employees, customers and partners? Do you have to wait years to shift the culture to one that is ready? Not necessarily.
Get the full story at Harvard Business Review
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