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Is your Web marketing strategy outdated?

June 23, 2008 | Internet Marketing

The technology driving Web 2.0 has outpaced many marketing professionals' ability to stay ahead of the curve. This has left many organizations playing to the script of an outdated marketing strategy. The possibility of failure is now higher than ever…or is it?

As the U.S. continues shifts from an industrial economy to a services oriented economy, the need for businesses to leverage online Web services continues to grow. As a result, the opportunity for innovation exists in creating an experience that allows greater interactivity between a corporate Web site and the customer. Unfortunately, many companies are still behind the eight ball with static Web 1.0 sites.

Customers have millions of channels to surf on the Web today. Corporate Web sites that allow potential customers to express themselves and experience an emotional bond will be online leaders. And CMO’s not working closely with their technology groups to create an enhanced online interactive customer experience, may find soon find themselves without a job.

Their biggest challenge is getting the right mix of people to innovate and combine Web 2.0 technologies with a sticky marketing strategy. On the other side of the coin, there are very few in corporate IT departments who have the background in creating business models to enable online value driven customer interaction. This leads us to one of the most pressing hurdles in today’s U.S. labor market—an impending brain drain in the leadership ranks.

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