It’s spring cleaning at Travelocity & Co.
March 30, 2004 |
If you don't think that the online travel portals are doing a bit of spring cleaning before the peak summer travel season, you may be missing the boat.
If you don’t think that the online travel portals are doing a bit of spring cleaning before the peak summer travel season, you may be missing the boat.
Yesterday, Sabre’s Travelocity gave its site a colorful makeover. Gone are the old shades of blue and white backgrounds that had become the standard hues of the three major travel sites. To set itself apart from InterActiveCorp’s Expedia and Orbitz, Travelocity bordered its site in bold blue while breaking in a new logo.
The company claims that it’s going with hand-drawn stars, though they look to me more like jigsaw puzzle pieces or butterflies in a crayon factory. But if a makeover is what it takes to win over summer travelers, more power to Sabre.
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