Kayak to Bing: Stop copying us!
June 30, 2009 | Online Travel
Kayak thinks Microsoft Bing’s new travel search engine looks so much like its own that it’s confusing Kayak users. The travel search company sent Microsoft a legal letter last week telling them to cut it out, Wired writes.
Microsoft heralded its travel search as one of the key ways that its revamped search engine Bing bested Google by helping users make decisions, rather than just finding information.
Its search results for an itinerary presents users with sliders and check boxes on the left that let searchers change times and specify airlines. Search results reload instantly as boxes are clicked and sliders slid.
There’s no question Bing feels like Kayak. When Microsoft showed us the search engine under embargo, this reporter’s first comment upon seeing the travel page demo’d was “This looks like Kayak.” Our Bing review described its interface as “uncomfortably close to Kayak’s,” an observation that others made as well.
Kayak noticed too.
Get the full story at Wired
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