May 28, 2015

TripAdvisor puts new focus on Chinese market with new name, app


TripAdvisor's new Chinese brand will be "Mao Tu Ying" - a phonetic word play combining the Chinese characters for “owl” with the Chinese character for “journey." The new app is designed to better serve Mainland Chinese outbound travelers.

The company said in a release its new China mobile app would "better serve Mainland Chinese outbound travelers, Chinese-speaking users from Hong Kong, Taiwan, as well as the rapidly growing diaspora of Chinese natives living and studying around the world."

TripAdvisor said already it's logged over 60 million sessions from Chinese users worldwide in the first four months of 2015.

The company reported revenue for the first three months of this year of $363 million. Asia-Pacific revenue increased 20 percent to $42 million — representing 12 percent of total sales.

Source: Boston Business Journal