October 01, 2014

What hotel marketers can learn from Google’s 2014 Traveler study


While the 2014 edition of Google's annual Traveler Study is not officially published yet, Leonardo conducted a webinar last week dedicated to exploring the results and implications of the study with Katy Galambos, Industry Analyst, Travel, Google.

During the webinar, Katy from Google explained:

- Why multi-screen marketing is important for hotels – 55% of hotel bookers who use their smartphone for inspiration, book another way

- Trends in the online travel shopping journey – such as the decline of app usage

- Key statistics for understanding consumers – such as why hotel bookers watch travel videos during the early stages of the shopping journey

Get the full story and access to the webinar recording at Leonardo