HOTELMARKETING.COM

Lastminute.com targets singles with dating service

May 04, 2004 |

UK-based Lastminute.com is expanding its offering with the launch of a new dating service, in conjunction with Spring Street Networks.

Lastminute.com is expanding its offering with the launch of a new dating service, in conjunction with Spring Street Networks.

The service will allow users to register and browse for free, and anyone who signs up before June 1 will receive 25 free credits, which can be used to text, email or send a voicemail to other singles on the site.

Lastminute.com will promote the site via pop-ups and banners on the Lastminute homepage and through its weekly newsletter, which is sent to 2.8m subscribers in the UK.

A “personal of the day” will also be fed on to different pages of the site, customised to different pages, including rock and pop, gay, theatre and restaurant sections.

Lastminute says that the service is relevant to its audience of busy, online-savvy, up-for-it urbanites, and that it complements other products such as restaurant and theatre deals for romantic nights out, and DVDs and flowers for romantic nights in.

Vijay Solanki, UK marketing director at Lastminute.com, said: “Our customers are saucy, irreverent and always up for something new and fun. We are now offering them the chance to find the perfect partner to share the weekends away, theatre tickets, restaurant reservations and gifts that they are already buying on the site.”

Spring Street Networks is a white-label provider. Other partners include The Onion, Nerve.com, Salon.com and Esquire.

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