July 25, 2016

What Marriott knows about next-gen business travelers


Marriott thinks that travelers are looking for more personalized experiences in hotels, whether it involves streaming their own content, exercising in the hotel gym exactly how they like, or exploring local neighborhoods with guidance from their hoteliers.

Today, Marriott International has 19 brands under its umbrella. Once it finishes its long-awaited acquisition of Starwood Hotels & Resorts, many more are likely to join the company’s portfolio.

Until then, the hotel giant is working to build a stronger technology platform with which it can push interesting content to potential guests and improve their travel experience once they’re on-property.

Skift spoke to King at this year’s Global Business Travel Association Convention about the challenges of improving technology over a wide portfolio of brands, what the most savvy business travelers want out of their hotel experience, and why content has become crucial to Marriott’s efforts to reach consumers.

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