July 31, 2014

The rising tide of mobile bookings - how hotel marketers can stay afloat


In the first half of 2014, the massive shift from desktop to mobile and tablet devices continues its rigorous pace and now over 42% of web visitors and nearly 38% of page views were generated from non-desktop devices (mobile and tablet), while nearly 16% of bookings and 19% of room nights came from tablets and mobile devices.

The explosion of non-desktop customer engagements presents a major challenge to hotel marketers: creating and managing a digital presence across three distinct distribution and marketing channels (desktop, mobile, and tablet). No doubt, hoteliers must invest in and take advantage this multi-channel, multi-device world we live in.

The most notable developments in the First Half of 2014:

- Over 41% of web visitors and nearly 38% of page views were generated from non-desktop devices (mobile and tablet).

- Nearly 16% of bookings, 19% of room nights and 14% of revenue came from tablets and mobile devices. If we include voice reservations originating from the hotel mobile website, over 25% of bookings and revenue originates from the non-desktop channel.

- Tablets generated 224% more room nights and 283% more revenue than “pure” mobile devices.

- The iPad outperformed all other tablet devices and was responsible for 95% of tablet revenue and over 85% of visitors.

Get the full story at HeBS Digital

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