Phocuswright's report, "The Mobile Effect: Disrupting the Competitive Landscape in the Digital Travel Market", suggests that OTAs have a solid lead on other travel companies in the mobile sphere - despite consumer’s strong trust of larger supplier brands.
“Given the high value of mobile shoppers, suppliers and OTAs must make mobile a key element of their competitive strategies,” reads the report.
“While OTAs have a short-term advantage, travelers trust suppliers, and that trust – paired with a compelling mobile experience – has the potential to shift the competitive balance in suppliers’ favor.”
Here’s what travel professionals should know about travelers who book on mobile and how the online digital travel marketplace is evolving.
Get the full story at Travel Market Report and download the report at Criteo (PDF 492 KB)