Link popularity - the ‘other’ business benefits
March 27, 2003 |
Increasing link popularity is important in search engine optimization, and effective linking can give a real boost to your search result rankings.
Increasing link popularity is important in search engine optimization, and effective linking can give a real boost to your search result rankings.
But there are other important benefits to link popularity that rarely get mentioned. As a result, they’re not often incorporated into the planning of link campaigns, but they should be! This article will explore the reasons why.
Some benefits may seem obvious, others not. But put them together and you’ll be able to create a comprehensive linking strategy that’s focused on delivering business results.
You’ll be able to make a compelling business case for all the hard work and effort that has to go into a successful link campaign, and you’ll have a much higher likelihood of success.
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