Luxury hotels use economy as sales pitch
April 07, 2009 | Hospitality Industry
The benefit of basing promotions on the lousy economy is that it makes consumers feel as if the company is at least acknowledging that times are tight, if not being completely sympathetic. And it’s a more socially acceptable way to say ‘discount.’
As hotels are struggling, some are trying to put a positive spin on an unpopular topic — the floundering economy. From bailouts to stimulus packages, hotels have become leaders at taking the unfortunate buzzwords of the times and turning them into marketing gold.
“ ‘Stimulus’ and ‘bailout’ are the ‘green’ of 2009,” said Sam Huston, director of engagement planning for Dallas-based The Marketing Arm. “It’s not a bad thing. It’s part of the lexicon. And really, it’s a more socially acceptable way to say ‘discount.’ ”
While the hospitality industry is not the only one making such a sales pitch, it has more at stake since travel is often discretionary spending.
Get the full story at BizJournals
Related Articles
Finally, leisure travel ADR shows positive growth again
03 Sep, 2010 | Hospitality Industry
CWT sees meeting market increases in 2011 and beyond
03 Sep, 2010 | Hospitality Industry
33 tips for your hotel’s social media marketing
02 Sep, 2010 | Hospitality Industry
Booking engine becomes top requested PMS feature
02 Sep, 2010 | Hospitality Industry
IHG urging buyers to adopt dynamic hotel pricing
31 Aug, 2010 | Hospitality Industry
Marriott’s take on corporate negotiating season 2011
31 Aug, 2010 | Hospitality Industry
PwC forecasts RevPAR grow for 2010/11
31 Aug, 2010 | Hospitality Industry
OTA merchant model continues to drain hospitality industry
30 Aug, 2010 | Hospitality Industry
Challenges in pushing ADR, while OTAs are driving down rates
30 Aug, 2010 | Hospitality Industry
Meeting planners transforming conference experiences into brands
27 Aug, 2010 | Hospitality Industry
Most Popular Articles
33 tips for your hotel’s social media marketing
02 Sep, 2010 | Hospitality Industry
6 free online PR tactics that deliver
30 Aug, 2010 | Internet Marketing
A lot of consumers are social media fans of travel, but not travel companies
30 Aug, 2010 | Online Travel
Do OTAs get PPC advertising?
30 Aug, 2010 | Internet Marketing
Why marketers often get it wrong with Facebook
31 Aug, 2010 | Internet Marketing
SEO versus PPC: Where’s your budget going in 2011?
01 Sep, 2010 | Hospitality Industry
Marriott’s take on corporate negotiating season 2011
31 Aug, 2010 | Hospitality Industry
What’s the future of online travel agents?
01 Sep, 2010 | Online Travel
OTA merchant model continues to drain hospitality industry
30 Aug, 2010 | Hospitality Industry
Booking.com says it has direct contracts with over 100’000 hotels
01 Sep, 2010 | Online Travel
Economic Downturn
CWT releases 2011 travel forecast to clients
25 Aug, 2010 | Online Travel
U.S. hotel profit growth returns in 2010
25 Aug, 2010 | Hospitality Industry
IATA sees return of business traffic
19 Aug, 2010 | Online Travel
Hotels book more meeting, convention groups this year
19 Aug, 2010 | Hospitality Industry
Hotel rate talks to toughen
17 Aug, 2010 | Hospitality Industry
Air fares up, hotel rates down as business travel recovers
16 Aug, 2010 | Online Travel
Travel executives worry about fragile economic recovery
12 Aug, 2010 | Online Travel
The state of the global hotel industry
12 Aug, 2010 | Hospitality Industry
Small-town weakness drags on U.S. hotel rebound
09 Aug, 2010 | Hospitality Industry
European hotel market recovery under threat
04 Aug, 2010 | Hospitality Industry
Business travelers face tight airline capacity
03 Aug, 2010 | Online Travel
More business travelers told to get ‘lowest logical fare’
02 Aug, 2010 | Online Travel
The ‘new normal’ in consumer shopping behavior
02 Aug, 2010 | Internet Marketing
GDS ADR up 7.5% over 2009
29 Jul, 2010 | Hospitality Industry
Wyndham boosts 2010 outlook
29 Jul, 2010 | Hospitality Industry
E-Mail Newsletter
Visit our sponsors:
