HOTELMARKETING.COM

LuxuryLink.com selects new interactive partner

October 25, 2004 |

LuxuryLink.com has retained Zentropy Partners for interactive web duties, online marketing and media planning services.

LuxuryLink.com has retained Zentropy Partners for interactive web duties, online marketing and media planning services.

Steven Woolford, Worldwide Managing Director for Zentropy Partners, commented, “We are extremely excited about the opportunity to take Luxury Link’s business to the next level. They are one of the world’s premier on-line travel auction destinations as evidenced by Forbes Magazine naming them among the Internet’s, ‘Best of the Web.’ We’re ready to apply our deep understanding and experience in the online travel industry to help turbo-charge their future growth.”

Diane McDavitt, President and COO of Luxury Link, also expressed enthusiasm about the collaboration. “We are pleased to be working with a Company that is so well respected in the travel sector, and that has such great sensibilities with regard to our industry. Luxury Link has been a pioneer in internet travel since its founding in 1997, and we are continually expanding our offering and our user base.”

This engagement marks yet another win for Zentropy in the hotly-contested online travel segment. Zentropy’s Experience Planning group has conducted extensive research in the online travel reservation process, developing proprietary systems and an enormous knowledge bank for their travel clients. Recently, their work for Radisson Seven Seas Cruises, won a “Best of Show” award, by the Hospitality Sales & Marketing Association International. Other online travel clients include; Carlson Hospitality Worldwide, (Radisson Hotels, County Inns & Suites, Park Inn Hotels, Regent International Hotels, Park Plaza Hotels & Resorts), Citation Shares, and Caesars Entertainment, recently acquired by Harrah’s Entertainment.

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