Male net users active online
November 07, 2003 |
Where are all the men between the ages of 18 and 34 in the US? They're online! According to comScore, 27 million men in the age range were online in September.
According to a recent report from comScore Media Metrix, 27 million men in the US between the ages of 18 and 34 were online in September, each spending an average of 32 hours online.
comScore finds that the average time a man in this age range spent online last month was 17% higher than the average Internet user. In fact, the amount of pages men viewed online was 27% higher in September than the total viewed by the average Net user.
So what types of sites are men visiting? comScore found that men are interesting in gaming sites, adult content and personals. Interestingly, while the 9.5 million men ages 18 to 34 who visited gaming sites represented 25.6% of this category’s total audience in September, the 19.2 million who visited adult sites represented 24.9% of the category’s total audience.
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