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Management insights from Steve Jobs

March 07, 2008 |

Fortune magazine has a great interview with Apple's CEO Steve Jobs where he shares some interesting insights on the company's connection with the consumer, on choosing strategy, on what it means to focus, and much more. A great read.

In an exclusive interview, Apple's CEO talked with Fortune magazine about the keys to Apple's success. A few highlights:

On focus: "People think focus means saying yes to the thing you?ve got to focus on. But that?s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully."

On Apple's Monday meetings: ?So what we do every Monday is we review the whole business. We look at what we sold the week before. We look at every single product under development, products we?re having trouble with, products where the demand is larger than we can make. All the stuff in development, we review. And we do it every single week. I put out an agenda ? 80% is the same as it was the last week, and we just walk down it every single week.?

On catching tech's next wave: "Things happen fairly slowly, you know. They do. These waves of technology, you can see them way before they happen, and you just have to choose wisely which ones you're going to surf. If you choose unwisely, then you can waste a lot of energy, but if you choose wisely it actually unfolds fairly slowly. It takes years."

Get the full story at Fortune

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