Mapping the market for medical travel
May 21, 2008 | Hospitality Industry
Medical travel has captured the world’s attention and imagination, but a new McKinsey study suggests that the market isn’t as large as reported and that most medical travelers seek high quality and faster service instead of lower costs.
The idea of traveling around the world for medical treatment has captured much attention and imagination. As the debate on health care reform heats up in the United States, few weeks go by without a story about an under- or uninsured patient going to India or Thailand for heart surgery or hip replacement. Although medical travelers have many motives, lower-cost procedures and discretionary cosmetic operations represent only small segments. Most of these people seek the world’s most advanced technology, better quality, or quicker access to medical care.
Get the full story at The McKinsey Quarterly (free regisration)
Related Articles
After Mumbai, debating security at luxury hotels
01 Dec, 2008 | Hospitality Industry
Strategies for booking hotels on a budget
01 Dec, 2008 | Hospitality Industry
Consumers switch, shout and sulk over hotel entertainment
01 Dec, 2008 | Hospitality Industry
Back-to-basics marketing tips for today’s challenging economic conditions
27 Nov, 2008 | Hospitality Industry
How to deliver a successful presentation
27 Nov, 2008 | Hospitality Industry
Travel industry loyalty programs need revamp
26 Nov, 2008 | Hospitality Industry
Hotels: managing in a downturn
26 Nov, 2008 | Hospitality Industry
Stuck in our business hotels
26 Nov, 2008 | Hospitality Industry
Sabre says most hotels passing rate-integrity test
25 Nov, 2008 | Hospitality Industry
Luxury business-traveler segment going away with great speed
19 Nov, 2008 | Hospitality Industry
Most Popular Articles
Travel: Weakening demand becomes falling demand
19 Nov, 2008 | Online Travel
The disturbing inaccuracy behind Google Analytics
18 Nov, 2008 | Internet Marketing
Expedia to restructure
18 Nov, 2008 | Online Travel
TripAdvisor wants your hotel website
20 Nov, 2008 | Hospitality Industry
Luxury business-traveler segment going away with great speed
19 Nov, 2008 | Hospitality Industry
Back-to-basics marketing tips for today’s challenging economic conditions
27 Nov, 2008 | Hospitality Industry
Hotels struggle, but guests less so
18 Nov, 2008 | Hospitality Industry
Highflying days over for online travel sites
02 Dec, 2008 | Online Travel
Expedia and Carlson Hotels launch flexible pricing pilot
25 Nov, 2008 | Online Travel
Marketers need to adapt to new economic conditions
19 Nov, 2008 | Internet Marketing
Economic Downturn
Highflying days over for online travel sites
02 Dec, 2008 | Online Travel
European online bookings to jump 19% this year
02 Dec, 2008 | Online Travel
Six economic survival steps, sans discounts
02 Dec, 2008 | Internet Marketing
When the going gets tough, the tough don’t skimp on their ad budgets
02 Dec, 2008 | Internet Marketing
UK travel industry in for ‘white knuckle ride’ in 2009
01 Dec, 2008 | Online Travel
Strategies for booking hotels on a budget
01 Dec, 2008 | Hospitality Industry
Back-to-basics marketing tips for today’s challenging economic conditions
27 Nov, 2008 | Hospitality Industry
Effective online marketing in a recession
27 Nov, 2008 | Internet Marketing
In tough times for travel business, Europe holds steady
26 Nov, 2008 | Online Travel
Budgets shrink, and holiday fares follow suit
26 Nov, 2008 | Online Travel
Hotels: managing in a downturn
26 Nov, 2008 | Hospitality Industry
Zuji survey with insights on travel in a downturn economy
25 Nov, 2008 | Online Travel
Travel: Weakening demand becomes falling demand
19 Nov, 2008 | Online Travel
Luxury business-traveler segment going away with great speed
19 Nov, 2008 | Hospitality Industry
Marketers need to adapt to new economic conditions
19 Nov, 2008 | Internet Marketing
E-Mail Newsletter
Visit our sponsors:
