Market to women differently than men
April 27, 2003 |
Women outnumber men online. Women account for 51 percent of Internet users, and the number of women coming online each year is growing faster than the number of men.
If marketers really want to reach all consumers, they’d be well served to speak to women.
Here’s a fact that may be lost by many marketers: Women control 80 percent of purchase decisions. This means women not only buy for themselves, they buy for others. And they’re not just deciding what dishwasher detergent or pantyhose to buy. They’re dictating computer and car purchases.
Here’s another fact: Women outnumber men online. Women account for 51 percent of Internet users, and the number of women coming online each year is growing faster than the number of men coming online.
Get the full story at DMNews.com
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