Marketers look to learn from loyalty
February 05, 2010 |
Marketers worldwide are looking to loyalty programs to improve customer retention and value, teach them about what motivates their prospects, and help them keep communications targeted and focused.
Internet users need an incentive to join such programs, and unsurprisingly their biggest draw was financial. More than one-half of Web users also said they would be encouraged to join rewards programs in return for offers and deals that were more relevant to them personally.
On the flip side, Web users
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