Marketing campaigns ‘can paralyse Web sites’
November 13, 2003 |
Forget hackers - many companies are their own worst enemies when it comes to keeping their Web sites running, a report has found.
E-business in Britain is under threat from poorly planned Internet marketing campaigns, the latest research has found.
According to Catchfire Systems, many Web sites are crashing because IT departments aren’t being kept informed about their firm’s online marketing plans. As a result, IT managers don’t take precautionary measures to cope with a surge in Web traffic—and normal businesses activities can be be badly damaged as a result.
Catchfire found that nearly a quarter of firms have seen their Web sites become overloaded with demand and actually crash because of a badly organised campaign that attracts Internet users.
Get the full story at ZDNet
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