Marketing in a multiscreen world
November 25, 2008 |
Americans now swim through most of their day looking at some kind of screen - screens on their cellphones, on their desks, in their kitchens, everything from digital billboards on the highway and in the back of a cab to the eruption of screens in urban centers. A NYT roundtable discusses what it means for marketers.
Times Square is no longer an unusual attraction; it?s the norm. The side of a building can now be made to broadcast video. There is hardly a public space left ? a bar, a gym, the dentist?s office ? that hasn?t been vanquished by some kind of screen. Now, let?s say I?ve got something to sell. This multiplicity of screens would seem to be a good thing, wouldn?t it?
What the proliferation of screens has done is give a bazillion creators the power to publish. There are now billions of hours of content, which means new places for advertisers to latch on to ? lots of content that pockets of people find interesting. But the shift you?re describing makes things more complicated for advertisers too.
Get the full story at The New York Times
Latest Industry News
Storytelling that drives direct hotel bookings
25 May, 2012 | Hotel Marketing
Yahoo! TimeTraveler: a travel app based on Flickr images
25 May, 2012 | Online Travel
TripAdvisor’s City Guide launches 30 new destinations
25 May, 2012 | Online Travel
Optimizing your hotel’s distribution strategy by channel
25 May, 2012 | Hotel Marketing
Focus in lodging recovery has turned to pricing
25 May, 2012 | Hotel Marketing
How to use discounts in online marketing
25 May, 2012 | Online Marketing
Social and mobile impact on travel sales ‘overhyped’
24 May, 2012 | Hotel Marketing
Mobile travel searches most often related to transportation
24 May, 2012 | Hotel Marketing
Google updates travel research library
24 May, 2012 | Hotel Marketing
8 ideas for improving your hotel’s Facebook timeline presence
24 May, 2012 | Hotel Marketing
Mobile marketing small but growing
24 May, 2012 | Online Marketing
Advanced social media - amateurs and agencies need not apply
24 May, 2012 | Online Marketing
The change in hotel search
23 May, 2012 | Hotel Marketing
Can Hertz shake up car sharing?
23 May, 2012 | Online Travel
Travel forecasts predict summer gains, fall uncertainty
23 May, 2012 | Hotel Marketing
Most Popular Articles
The change in hotel search
23 May, 2012 | Hotel Marketing
Beyond listening: 3 ways to be more responsive to social media feedback
21 May, 2012 | Hotel Marketing
China to surpass US as largest business travel market by 2015
22 May, 2012 | Hotel Marketing
Simplehoney, Pandora for hotel booking
21 May, 2012 | Online Travel
Email marketing: 7 mistakes not to make
22 May, 2012 | Online Marketing
TripAdvisor grows while countering problems
21 May, 2012 | Hotel Marketing
More on TripAdvisor’s challenge with genuine reviews
22 May, 2012 | Hotel Marketing
8 ideas for improving your hotel’s Facebook timeline presence
24 May, 2012 | Hotel Marketing
Social and mobile impact on travel sales ‘overhyped’
24 May, 2012 | Hotel Marketing
According to Orbitz, 77 percent of Americans have summer travel plans
22 May, 2012 | Hotel Marketing
Latest Company News
Availpro launches its new Direct Click Manager service
11 May, 2012 | Hotel Marketing
SiteMinder receives $5 Million investment to fund global expansion
10 May, 2012 | Hotel Marketing
RateGain awarded qualified vendor status with Choice Hotels International
10 May, 2012 | Hotel Marketing
eRevMax expands its India presence with new office in Bengaluru
10 May, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
10 May, 2012 | Hotel Marketing
Pegasus launches RezView Intelligence
26 Apr, 2012 | Hotel Marketing
HSMAI Revenue optimization conference to focus on RM evolution
27 Mar, 2012 | Hotel Marketing
De Vere partners with SiteMinder
27 Mar, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
27 Mar, 2012 | Hotel Marketing
How good is your hotel’s social media?
21 Mar, 2012 | Hotel Marketing
TravelClick launches Rate360
29 Feb, 2012 | Hotel Marketing
Appnostic partners with GoMio
29 Feb, 2012 | Hotel Marketing
SiteMinder predicts trends for online hotel distribution for 2012
29 Feb, 2012 | Hotel Marketing
Hotels4u.com added to RateGain’s channel management solution
29 Feb, 2012 | Hotel Marketing
Availpro and EasyRMS come together to boost hotel revenue
08 Feb, 2012 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
