Marketing is changing
October 06, 2008 |
Marketers today are caught up in a jumble of buzzwords that mean very little. It's a confusing time, but to get the marketing right, you need to start thinking about relationships first, says Charlene Li, co-author of Groundswell.
Charlene Li, co-author of Groundswell, and former Forrester analyst gave a keynote at the Social Media Marketing Summit 2008, San Francisco. Known for her commitment to social media, and belief that marketing and advertising are fatally flawed, Li started with a Google search on 'Comcast'. The ninth result is a YouTube video titled: A Comcast technician sleeping on my couch.
"This is why social media is so important," Li said, "this YouTube video recorded by 'Brian' resulted in the Comcast brand going down the toilet. You must understand that the power is now in the hands of consumers."
So, how is marketing changing? What are best practices and pitfalls? How do you even start?
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