Marketing moves to the blogosphere
August 26, 2008 |
By know, most everybody in the industry has heard about Bill Marriott's blog. Yet, not many know that the Marriott blog has generated already more than $5 million in bookings, although it primarily serves as communication vehicle for Marriott with its customers and employees.
The Washington Post has an interesting article on why companies blog and what their getting out of it. The article includes examples of smaller and larger companies including well know Marriott blog.
Marriott sees its blog as just another channel to communicate. But not only as a public relation or advertising vehicle towards the consumer, but also to communicate with its thousands of employees around the world, who make up about one-fifth of the blog's readership and comment frequently.
The company solves the tough decision on how to deal with comments that are off-topic, negative or downright offensive, by moderating its blog, meaning no comments go live until someone approves them.
Get the full story at The Washington Post
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