Marketing to women via email
March 13, 2003 |
Men and women shop differently - so you need to adjust your emailed offers and your landing pages to account for this. Women are looking for the perfect answer.
“Women think email is the greatest invention since the telephone. Maybe it’s even better,” exclaims Martha Barletta, Author of the new book ‘Marketing to Women’.
However, she warns marketers away from creating an obviously “pink” email promotion.
“If you paint it pink, if you start going Barbie, women hate it. They feel it’s the equivalent of the diminutive.” Adult women don’t want to feel like your brand is giving them a patronizing pat on the head.
Instead, get women to respond in higher numbers to your email campaigns by taking advantage of four female factors.
Get the full story at MarketingSherpa
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